We recommended preferentially flame cone bristles heads that do better to precisely apply to some specific areas such as under the eyes, around the nose.

For costs saved, we reduced the whole length except for bristles heads and use recycled aluminum which is the cheapest metal. Importantly that’s eco-friendly.

For luxury, we oxidized aluminum to color gold.

We used recycled plastic and aluminum to make bristles heads and handle of brush, and used sustainable paper to create packages.

We learned client’s target people are between 18-50 years old, and mainly sell products in makeup retail stores.

So we designed a light pink paper box with a hook.

Light pink means a budding girl’s vitality and shows a mature woman’s hormonal beauty.

Sustainable paper box is eco-friendly and costs saved.

Importantly, consumers can do better to through the window to feel the quality and texture.