CASE#2: ESSENTIAL BRUSH SET
Client's Requirements
I want a set of 10 pcs essential brushes that are for the face, eyes, and lip.
The bristles should be fluffy and soft. All are vegan and Eco-Friendly.
10 pcs brushes should be small sizes to save more space. That would be better if can save costs as well.
The package should be both attractive and practical.
Our proposals
For hair shapes, we selected 30 top popular shapes from target market and created samples for client testing. The client selected 10 pcs brushes based on own testing.
For vegan bristles, we balance for optimal comfort and performance based on different hair shapes different vegan bristles.
We reduced 10pcs brushes to be 5pcs brushes, but still 10pcs hair shapes.
It can do better to save more space and costs.
- Recycled plastic → vegan bristles
- Recycled aluminum → golden ferrule
- FSC wood → sustainable handle
- Recycled plastic → PU wallet
For practicality, we designed a multipurpose wallet for that. It can hold any smaller items
For attractive color, we used light pink. Because light pink means a budding girl’s vitality and shows a mature woman’s hormonal beauty. Rose gold embellishment gives it a sense of luxury.
PROJECT CASES
